Information/I n s t r u c t i o n a l Design

Definition
Information Design, or Instructional Design, is the discipline and ability of gathering and organising information efficiently enough for users to be able to understand it. Rather than simplicity and superficial design, Information Design focuses more on its ability to be understood.

"Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information."

Nathan Shedroff (Experience Design:Glossary)

Examples
A good example of Information Design include the graph shown on the website Gapminder. Here the graph is explaining the relationship between each country's life expectancy and income per person. Although it visually looks appealing, it is still designed clearly and effectively, where the information is easy to understand and explore.


Another example is the Kanji website, explaining the use of the Japanese writing system, particularly Kanji. Aesthetically it is not appealing, however, navigation is simple and straightforward. The information is also clear and easy to read.